In the world of digital marketing, lead generation is a vital component of any successful business strategy. But, how can you get your first hundred leads using Google Ads? In this article, we’ll explore the steps to take and answer some burning questions, such as the cost per lead and the best type of Google Ads to run for high-quality leads.
Assessing Your Market with Google Keyword Planner
Before diving into Google Ads, it’s crucial to assess the market’s potential for your product or service. To predict the success of your Google Ads campaign, you can use a free tool called Google Keyword Planner.
Access Google Keyword Planner: To begin, type “Google Keyword Planner” into Google and log in to your Google Ads account. If you don’t have one, consider signing up, as it will not only provide access to data but also potentially offer advertising vouchers.
Select Your Target Area: Choose your target area, whether it’s a city, province, or country. This is where you intend to run your ads.
Identify Search Volume: Enter relevant keywords for your business, and the Keyword Planner will show you the average monthly searches for these terms. This data is essential as it indicates the level of interest in your offering.
Ensure you focus on keywords with substantial search volume to have a better chance of generating leads. Keywords with minimal search volume may not yield the desired results.
Determining the Cost per Lead
Determining the cost per lead can be challenging, as it varies greatly across industries. However, the Google Keyword Planner can also provide insights into this aspect.
Top of Page Bid Ranges: In the Keyword Planner, you will find two columns: “Top of Page Bid, Low Range” and “Top of Page Bid, High Range.” These columns represent the minimum and maximum bids advertisers have paid to appear in the top search results.
Calculating the Average Cost per Click: To estimate your average cost per click, sort the keywords by average monthly searches, and export the data to Google Sheets. Then, calculate the average of the low-range bids.
Estimating Cost per Lead: Once you have the average cost per click, you can estimate the cost per lead based on your conversion rate. For instance, if your average cost per click is $1 and your conversion rate is 3%, you can expect to pay around $33 per lead.
This method ensures your cost per lead is backed by real industry data, making it a reliable benchmark for your campaigns.
Choosing the Right Type of Google Ad
To maximize your chances of generating leads, you must select the most appropriate type of Google Ads. While there are various options, three campaign types are particularly effective for lead generation: Search Ads, Display Ads, and Video Ads.
Search Ads: Search ads are text-based ads that appear on Google search result pages. These ads work exceptionally well for lead generation, as they target users actively searching for relevant products or services. According to data, search ads tend to convert three times better than display or video ads.
While other ad types can also be effective, particularly in specific contexts, if you have a limited budget and need to choose one, search ads are often the safest bet.
Generating your first hundred leads with Google Ads is a crucial step in building a successful online presence. By using Google Keyword Planner to assess your market, estimating the cost per lead, and choosing the right type of Google Ads, you can improve your chances of running a successful lead generation campaign. Remember to tailor your strategy to your specific industry and business needs, and don’t hesitate to ask questions or seek professional guidance if you’re new to the world of digital advertising.
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